See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Partner with CashVue ATM machines in Lubbock and eliminate thousands in annual credit card processing costs while serving the cash-dependent needs of Texas Tech's massive student population, agricultural workers, and visitors exploring our music heritage districts.
How the Cash Discount Program Works
Lubbock’s unique mix of Texas Tech students, agricultural workers, and visitors to our music heritage attractions creates a distinctly cash-heavy customer base—and our system automatically applies a small service fee to all card transactions. When a customer chooses to pay with cash, the service fee is waived, rewarding them with a discount that speaks directly to the preferences of Lubbock’s workforce. You keep the full sale amount—no more paying out of pocket for card fees.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
Lubbock’s diverse economy—from Texas Tech’s 38,000-student population to agricultural operations across the South Plains—thrives on cash transactions. Our cash discount program drastically reduces or eliminates your credit card processing costs altogether.Increase Profit Margins
Whether you operate in the North University corridor near campus, the Medical District, or serve the seasonal agricultural workforce, keeping more of each sale strengthens your bottom line without raising prices on students, healthcare workers, or visitors exploring the Depot District and Buddy Holly Center.Encourage Cash Payments
Lubbock’s cash-dependent demographics—including college students, agricultural workers, and regional visitors unfamiliar with local banking—respond well to cash incentives. A discount program reduces chargebacks and builds loyalty in high-traffic entertainment and hospitality zones.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches. Restaurants in Tech Terrace, retail shops around South Plains Mall, and service businesses throughout the city go live quickly.Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations while serving Lubbock’s diverse customer base with confidence.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Keep more revenue flowing to your business—whether you’re operating in the Medical District, serving Texas Tech’s 38,000-student community, or catering to the agricultural workers and regional visitors who depend on cash transactions.
CashVue’s Cash Discount Program eliminates processing fees that cut into your margins, letting Lubbock’s hospitality venues, retail shops, and service businesses around the Depot District and South Plains Mall area recapture money that typically goes to payment processors.
Contact Us Today to launch your cash discount program with zero processing fees and start seeing immediate gains on your bottom line.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Lubbock businesses—from the bustling Tech Terrace retail corridor to agricultural supply operations serving the South Plains region—can confidently adopt this strategy without regulatory concern..Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. For Lubbock establishments serving the large Texas Tech student population and visiting agricultural workers who often prefer cash, this means maintaining posted prices while encouraging the payment method that reduces your processing costs.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Whether your business is in the Downtown Lubbock entertainment district, near the United Supermarkets Arena, or serving the Medical District’s foot traffic, transparent communication ensures your customers—local students, regional visitors, and healthcare professionals—understand the benefit of cash payment.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Lubbock retailers, food processing vendors, and hospitality businesses handle the accounting exactly as before—no complex reconciliation required.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Lubbock, this includes campus-area cafes and shops drawing the 38,000+ Texas Tech population, agricultural supply stores serving the regional farming community, and hospitality venues near the Buddy Holly Center and Lubbock Preston Smith International Airport that attract cash-carrying tourists and seasonal workers.
